Casey Neistat and the David Dobrik controversies, TikTok’s 10 minute vids, Denny’s viral foods and more Creator Economy Buzz from the the first week of March.
TikTok launches 10 minute videos
As YouTube Shorts and Instagram Reels close in on the short, vertical video game TikTok extends the time limit on videos to 10 minutes.
Some believe this is a response to recent criticism of the TikTok Creator Fund not adequately paying its creators. With videos so short, rolling ads in between videos isn’t feasible – so longer videos provide the perfect storm to explore that.
The race to be THE destination for video content is on.
Documentary on the rise and fall of David Dobrik
Casey Neistat is releasing a documentary on Dobrik entitled: Under the Influence. It will cover a few recent controversies that currently have the YouTube Golden Boy in the dog house.
It is set to release March 12 at SXSW.
Eat TikTok viral foods IRL
From Feb 24 to June 21, @DennysDiner is putting dishes by 24 TikTokers on the menu. Including this “Get That Cookie Dough” pancake by @jenny_solares and @enkyboys:
MrBeast is hiring!
If you need more proof that creators = entrepreneurs: MrBeast joined LinkedIn!